LIVE — Biscuit was walked 14 minutes ago by Technician #4471. He thought of you.* *Estimated.

Companionship, managed

All of the love.
None of the labor.

Loyal is the first fully managed dog-ownership platform. Our Certified Companion Technicians handle the walking, the feeding, the scooping — and at our highest tier, the loving — so you can enjoy everything a dog brings to your life, without your life changing in any way.

Dogs remain legally yours at every tier.

A person on a sofa happily watches a highlight reel of their golden retriever on TV, next to a pristine empty dog bed
BISCUIT — WEEKLY HIGHLIGHTS ▶

Plans

The less you do,
the more it means.

Loyal Free

$0/month with Messages

  • You walk, feed, scoop & brush
  • SpokesCollar™ plays Partner Messages during walks
  • Smart bowl unlocks after one short Message
  • Sponsor bandana (up to 6 partner patches)
  • Interaction with your dog: unlimited, and unavoidable
  • No Loyalty Points™

Loyal Standard

$29/month

  • Everything in Free, without the Messages
  • You still do everything. Now, alone.
  • Monthly Loyalty Report
  • 80 Loyalty Points™/month

Loyal Plus

$119/month

  • Fleet walks — twelve dogs, one Technician, immaculate formation
  • Waste Concierge™ handles what walks produce
  • Automated, optimized nutrition
  • 40 Loyalty Points™/month

Loyal Total™

$349/month

  • Everything handled — including affection
  • 40 min/day of certified belly rubs, technician-provided
  • Daily Highlights Reel & weekly Loyalty Report
  • Quarterly Reunions™ (by appointment)
  • 10 Loyalty Points™/month

All of the love. None of the dog.

Higher tiers include fewer Loyalty Points. The care plan is working — why would you need more?

The Program

Care, at a professional distance

A golden retriever wearing a chunky cream smart collar with a speaker grille and indicator lights

The SpokesCollar™

On Loyal Free, every walk becomes quality time — with our partners. The SpokesCollar plays hand-curated Partner Messages for the duration of your walk. You are holding the leash. You are present. You cannot leave. Our partners find this format extremely effective.

A uniformed technician walks twelve identical golden retrievers in perfect formation, all wearing sponsor bandanas

The Fleet

On Loyal Plus and above, your dog walks in formation with eleven colleagues under one Certified Companion Technician. Twelve dogs. One leash hand. Zero of them walking with you. Members describe the passing formation as “beautiful” and “somewhere in there.”

A person reaches across a low table toward their golden retriever while a technician supervises with a clipboard and hourglass

Reunions™

Loyal Total members enjoy quarterly supervised visits in our softly lit Reunion Suites. Fifteen minutes. A trained Technician remains present to guide the interaction and, where necessary, absorb attachment. Tissues are provided. Next available slot: 11 weeks.

Loyalty Points™

Earn affection.

Unscheduled affection interferes with the care plan. That’s why paid plans include a monthly grant of Loyalty Points, redeemable for interactions with your dog. Boundaries are part of the program.

Earning more

  • Partner Message bonus — watch additional Messages in the companion app: +2 points each. Many members find their way back to the Messages.
  • Self-Service bonus — scoop, feed or brush your own dog: +3 points. The chores you delegated remain available to you, as a reward.
  • Top-ups — $0.50/point, in packs of 40.
  • Affection Advance™ — borrow against next month’s grant at 21% APR. Love now, repay later.

This month you redeemed 47 of 50 points.
Biscuit’s availability next quarter: moderate.

Points expire monthly. Affection should be spent, not saved. Loyalty Points are non-transferable between dogs. Loyal Free members receive no points; interaction at the Free tier is unlimited, and we are looking into it.

Find your tier

Choose your distance

Drag toward Us. Watch what remains.

You Us

Loyal Free

$0/mo · No Loyalty Points

You handle

    Loyal handles

      Member stories

      The distance is working

      “I haven’t seen Biscuit in four months, but I’ve never felt closer to him. The highlights are incredible.”

      — Rachel W., Loyal Total™, 3 unspent points

      “I watch the Fleet pass my window every morning. Somewhere in there is Duke. The formation is beautiful.”

      — Marcus L., Loyal Plus

      “I redeemed 25 points for an unscheduled Moment™ on my birthday. Barkley performed excellently. Worth every point.”

      — Dana K., Affection Advance™ in good standing

      Questions

      Asked, frequently

      Does my dog miss me?

      Missing is a form of attachment. Our Technicians are trained to absorb attachment. What remains for you is the pure signal: the wag, the highlight, the quarterly gaze.

      Can I walk my own dog on Loyal Total™?

      Yes! Self-walking is available to Total members for 12 Loyalty Points per walk, or $18 cash-price, waiver required. Many members report that knowing they could is enough.

      What happens to unspent points?

      They return to Biscuit.

      Is the SpokesCollar™ comfortable?

      The SpokesCollar weighs no more than a healthy conscience. Dogs report no complaints, in the usual way.

      Whose dog is it, legally?

      Yours, at every tier — see our founding promise. Emotionally, these things are more fluid, and we honor that fluidity on your behalf, at scale.

      Biscuit is waiting.
      He’s in excellent hands.

      Choose your distance

      Reunion slots are limited. Affection is not, but it is metered.